Platform Capabilities

Everything you need to
dominate the auction.

Replace your patchwork of scripts with a unified operating system built for yield, speed, and control.

Publisher Console

The self-serve dashboard for managing your entire ad stack. Register sites, configure bidders, automate GAM, and track revenue — all without engineering resources.

Site management
Bidder config
GAM automation
Revenue reports
User ID modules
Ad quality

AI Sales Agent

The Prebid.org reference implementation for agentic ad buying. AI agents discover inventory, negotiate deals, and execute media buys through MCP and A2A protocols.

MCP server
A2A protocol
Creative workflow
GAM adapter
Multi-tenant
Audit logs
Header Bidding

Enterprise-grade header bidding infrastructure

Managed Prebid.js and Prebid Server with 30+ bidder adapters, intelligent floor optimization, and full identity resolution.

Prebid.js Wrapper

Managed client-side wrapper that loads your Prebid config, adapters, and bid logic dynamically from a single JS tag.

Prebid Server

Global auto-scaling server-side bidding. Reduce page latency and overcome browser limitations with managed infrastructure.

Bidder Management

Configure 30+ SSP adapters from a dashboard — AppNexus, Rubicon, OpenX, Index Exchange, PubMatic, and more.

User ID Modules

ID5, Unified ID 2.0, SharedID, LiveRamp, Criteo ID, Lotame Panorama — all managed with automatic cookie syncs.

Amazon APS

Integrated Amazon Transparent Ad Marketplace (TAM) bidding alongside Prebid demand for maximum competition.

Floor Optimization

Dynamic price floors based on fill rate, bid density, and historical performance. Maximize revenue without sacrificing fill.

Ad Operations

Automate your ad ops workflow

From GAM onboarding to creative trafficking — everything your operations team needs without writing a line of code.

GAM Integration

One-click Google Ad Manager onboarding via OAuth. Bidcliq reads your GAM network and syncs configuration automatically.

Ad Unit Management

Create, edit, and manage ad units across all your sites. Banner, video, native — configured from a single interface.

Creative Workflow

Upload, validate, and assign creatives to media buys with multi-step approval workflows. Track status from draft to live.

Automation Rules

Configure GAM automation rules for line item creation, pricing adjustments, and inventory allocation. Set it and forget it.

Trafficking

Automated trafficking of line items, creatives, and targeting to GAM. Bidcliq handles order management end to end.

Agentic Ads

AI-powered deal execution

The Prebid.org reference implementation of the Ad Context Protocol. AI agents discover inventory, negotiate deals, and execute media buys autonomously.

MCP Server

FastMCP-powered tool server that exposes your products, media buys, and creatives as AI-callable tools. Any MCP client can interact.

A2A Protocol

Agent-to-agent communication for autonomous deal negotiation. Buyer and seller agents transact without human intervention.

Media Buy Lifecycle

Full create → approve → deliver → measure lifecycle. Support for CPM, VCPM, CPC, FLAT_RATE, and custom pricing models.

Product Catalog

Define ad inventory packages with formats, pricing, targeting, and availability. Agents discover products through structured queries.

Deal Marketplace

Connect buyers and sellers through an open marketplace. AI agents compete for inventory in real time with programmatic guarantees.

Analytics

Revenue intelligence at every layer

Real-time dashboards, dynamic reports, and performance tracking from bid request to delivered impression.

Revenue Dashboard

Live revenue by ad unit, device, country, and time period. Estimated earnings, fill rate trends, and eCPM analysis.

Dynamic Reports

Build custom GAM reports with flexible dimensions and metrics. Export to CSV or explore in the interactive report builder.

PageSpeed Insights

Integrated Core Web Vitals monitoring. Track how your ad stack impacts LCP, CLS, and TBT across your sites.

Delivery Tracking

Real-time delivery measurement for media buys. Webhook-based notifications for pacing, completion, and anomalies.

Bidder Performance

Per-bidder latency, win rate, and revenue contribution. Identify underperformers and optimize your adapter stack.

Infrastructure

Built for scale and extensibility

Multi-tenant architecture, developer APIs, and enterprise-grade security. Build on top of Bidcliq or integrate it into your existing stack.

Developer API

Comprehensive REST API for sites, ad units, bidders, reports, and billing. API tokens with scoped permissions.

Multi-Tenant Architecture

Database-backed tenant isolation with subdomain routing. Each tenant gets its own configuration, branding, and property tags.

Webhooks

Event-driven integrations for delivery updates, creative approvals, and media buy state changes. Build custom workflows.

Ad Quality

Geoedge integration for real-time malvertising detection and blocking. Protect user experience and brand reputation.

Brand Safety

Brand manifest policies, domain verification, and property-level access controls. Audit logs for every action.

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